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5-time Daytona SX by xxxx winner

January 30th, 2009 · No Comments · Industry

Time for a rant. I fully grasp the need to placate sponsors. I know they pay the bills. I know that teams and events can’t survive without them. I know we love them. But please, can we stop rewriting history every time a title sponsor changes?

Ricky Carmichael is not a 5-time winner of the Daytona Supercross by Honda (well, maybe Honda actually was the title sponsor every year the GOAT won, but that’s not my point.) Jeremy McGrath is not a 7-time Monster Energy Supercross champion. Mr Daytona Scott Russell is not a 5-time winner of the Daytona 200 by Honda.

I am sick and tired of reading that every past champion won some event sponsored by this or that company or product. It completely destroys continuity and rewrites history. Scott Russell won the Daytona-freakin-200. Not the 200 by Honda or Yamaha or whoever the color of the month is. Monster Energy didn’t even exist when Showtime was racing and he damn sure never won a Monster Energy Supercross title.

I know most of this crap comes from lame-brain PR people who’s only job is to shill for one company or another. And I know the bosses love to see the sponsor’s name in every piece of crap that goes out the door.

But can we at least pretend that we have a modicum of respect here. Can we at least make believe that there is something more important about the history of event than just today’s title sponsor? I throw up in my mouth a little bit every time I read that junk.

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