Archive for business

Interview: Shand Garcia of BERM Motorsports

Shand Garcia photoIf you have more than a passing interest in Texas motocross you’ve probably heard of Shand Garcia. In fact, you’ve probably heard Shand Garcia doing the play-by-play commentary at a Texas track. He’s written the only book on Texas motocross history, has a suspension accessory company, serves as assistant editor of Texas’ only motocross magazine, and now he’s co-promoting his own night-racing series. We had the chance to sit down with Shand and ask him a few questions about the business behind the business of motocross in Texas. This is an in-depth interview. If you prefer offline reading here’s a PDF.

The 2nd Annual BERM Pro Showdown series at Village Creek MX Park starts next week. You’re the title sponsor and actually co-promoter. Tell me how the series came about.

The BERM Pro Showdown Series Presented by MOTOREX is a five round Saturday night series at Village Creek MX Park in Ft. Worth Texas, with one round (round #4) stopping at Freestone County Raceway. The series is for amateur and Pro motocross racers.

Obviously with our title, we definitely gear it to highlight Saturday night professional motocross racing in the DFW market. The series came about by having conversations with Village Creek MX Park owner, Mr. Terry Cordray. Mr. Cordray has been a staple in north Texas motocross for many years, and at various tracks, dating back to the mid 70’s.

Mr. Cordray and I agreed that north Texas professional motocross had seen better days. There are a couple of key elements that we both understand…

  1. We understand the passion for amateur riders wanting to turn local Pro,
  2. We understand the need for local Pro talent to try and earn a buck racing. Read More…

The business behind the business of motocross

If you have visited this site periodically over the years you know there are a lot of articles with a business or industry slant. I’m a business writer and consulting analyst by trade, and an avid motorcyclist and racing fan — particularly motocross racing.

One area I’ve never covered is the essential business of running a motocross track. Though rarely discussed — except when there’s a legal brouhaha of some sort or someone is complaining — track owners, operators, and promoters are absolutely essential to the health, growth, and preservation of motocross. Read More…