Cycle News is reporting today the sale of the road racing properties of AMA Pro Racing will be announced tomorrow. The reported buyer is a Daytona, FL investment group led by Jim France, president of International Speedway Corporation.
While the France family has its detractors, there is very little downside to this purchase if it happens. Given the state of the AMA, aligning motorcycle racing with arguably motorsport’s most successful business model can only be a step up. Plus, the France family has shown a decided interest in and understanding of the need to maintain a healthy grass roots involvement through their “Come Home to NASCAR Dirt Track” promotion effort.
It was earlier reported that all the racing properties — including motocross, supercross, ATV, and offroad — would be sold as a unit. this no longer appears to be the case. Not sure if that’s good or bad. Professional Motocross could benefit from a business model like NASCAR. For more on this topic see AMA Motocross Is Not NASCAR, The Cost of Inner Conflict, and The Nonprofit Professional.