Back in February I did a little profile on Ducati based on an article in Cycle News. You may recall that Harley-Davidson made a run at buying Ducati late last year, but the move was quashed by the investment group Investindustrial, which owned a significant, but not controlling, portion of Ducati stock.
H-D has since satisfied their craving for a European marque by acquiring MV Agusta. And now it appears that Investindustrial has insulated themselves from foreign management by putting together a larger private investment group, Performance Motorcycles S.p.A., which consists of shareholders Investindustrial, BS Investimenti and Hospitals of Ontario Pension Plan (HOPP). According to the press release:
The three shareholders owned a combined 30% share of the Italian OEM in February when they announced plans to buy out the rest of the company for 1.70 euros a share, an arrangement worth 390.8 million euros (US$579 million). At the time, Investindustrial held a 15.6% share, HOPP 7.4% and BS Investimenti 7%, and stock in Ducati Motor Holding traded at 1.40 euros per share. Stock in Ducati Motor Holding S.p.A. has gone up in value by 16.4% since three key shareholders announced plans to buy out the company. Stock in Ducati Motor Holding S.p.A. has gone up in value by 16.4% since three key shareholders announced plans to buy out the company.
Under the Performance Motorcycles banner, the three shareholders currently own a combined 86.7% of Ducati while the value of shares has increased to 1.63 euros.
Unlike American and Japanese motorcycle companies, Ducati’s sales continue to grow, as do MV Agusta’s. Perhaps the world is growing tired of the technically perfect sameness that is the Japanese motorcycle industry, and is looking for something with a bit more personality. I know I am (even though I still want a Kawasaki Versys.)