Terry Cordray is a man on a mission – a mission to rebuild his business, to have one of the most successful motocross tracks in Texas, and to make it easier and safer for new riders and families to get into the world of motocross.
Cordray is the owner/operator of Village Creek MX Park in Ft. Worth, Texas. He’s been a track operator and promoter for more than 30 years. And today I had a fascinating, 90-minute telephone conversation with him. Continue reading
If you have visited this site periodically over the years you know there are a lot of articles with a business or industry slant. I’m a business writer and consulting analyst by trade, and an avid motorcyclist and racing fan — particularly motocross racing.
One area I’ve never covered is the essential business of running a motocross track. Though rarely discussed — except when there’s a legal brouhaha of some sort or someone is complaining — track owners, operators, and promoters are absolutely essential to the health, growth, and preservation of motocross. Continue reading
A while back I read something, probably in Racerhead, about the unfortunate reality that in order to get a new venue into the outdoor National series an old one has to go away. This is what happened when Broome-Tioga sold its event rights to Tony Miller and Freestone in TX, and more recently, when Glen Helen lost its rights to make way for Pala (which subsequently lost them to Lake Elsinore.)
Then, in a December Racerhead, Davey Coombs was lamenting how hard it is to find a National venue in the southeast, and how even when he found one he had to get a current track to drop out of the series to make room.
That “lose one to gain one” thing struck me as a real barrier to growth. It’s a throw-back, one of the last remaining vestiges of the good ole’ boy power and politics around which motocross was built in the ’70s. How can you really grow a series, and grow the audience for a series, when you have to permanently take a race away from one location to try a new one? And when certain promoters essentially get a lifetime contract — like a season ticket holder at Lambeau Field?
When you’re talking about just 12 races a year, you need a compromise — a way to try new venues, new cities, new tracks, new locations — without abandoning or bringing undue harm to the ones that got you where you are. It’s another way of growing the pie.
So I thought, “Why don’t you just do a planned track rotation?” I did a little spreadsheet to see how a simple rotation would work and it turned out you could easily expand the AmericanMX National series to 18 tracks with a little planning. And luck. Rotation is easy. Finding new tracks is really, really hard. Continue reading