Progress requires compromise. Advancement requires sacrifice. These time-honored platitudes are ingrained in most of us from childhood. To reach any worthwhile goal you often have to give up things you hold dear. Achieving mainstream acceptance is a goal for the motocross community, and the pursuit of that goal has caused us to gradually give up more and more of what we once held to be inherent truths about our sport.
In her latest blog post Sarah Whitmore shares her distaste for the racier side of Supercross.
Speaking of Supercross I am getting a little annoyed at all of the “main event” board and “30 second” board girls. Not to mention every energy drink company is in some huge competition to see who can have the most scantily clad girls on display. Its bad enough when these girls are getting paid to dress like this but then there are fans walking around wearing less than what I wear to the beach.
As a twenty-something woman and one of the top female motocross racers in the country Sarah speaks with some authority on this issue. Unfortunately, she has made one flawed assumption – that Supercross is a family sport. It is not. I wish it were, but Supercross is our (the industry, the racers, the broader MX community) shot at hitting the big time. And because we are all slavishly in pursuit of that magical, mythical pinnacle of fame and fortune we have pretty much sacrificed any tie we had to our past legacy.
The racy aspect of Supercross is much more likely to increase than it is to regress to any family values approach. As I wrote a few weeks back regarding the Leticia Cline incident, hotties are a part of getting mainstreamed. Sex sells. In the 18-34 male demographic for which Supercross has been manufactured sex sells supremely. And selling is what LiveNation is all about.
There may be one, perhaps even two, people inside LiveNation who actually care about motocross and Supercross. They are likely the guys working directly in the sport, managing the ground-level operations. But let’s not make the mistake of thinking that there is any passion at all at the executive or Board levels. It’s about money. Period.
If you want to see one possible future for Supercross watch an episode of NOPI TunerVision, or go to a NOPI Nationals event. They have racing. It’s a backdrop to car shows, jello wrestling, soap suds dance orgies, and nearly-naked bikini contests. Not that I have a problem with any of these things. They just are. And if Sarah wants a glimpse of what her future may hold she can visit bikiniracer.com. Sex is what the 18-34 male demographic wants. Action sports and sex. It sells. Welcome to the mainstream.